Born from Gujarat's Farmlands
Amar Herbal Origins was founded in Ahmedabad with a single purpose — to bring the finest psyllium husk (Isabgol) from India's top-producing regions to global markets with transparency and quality assurance that buyers can rely on.
What started as a small trading house has grown into a full-scale export operation with an in-house QC lab, contracted farming network, and a presence in 30+ countries across pharma, nutraceutical, food, and organic segments.
"We don't just ship psyllium — we ship trust. Every bag carries our name, and we make sure it's worth it."
Our Core Values
Farm-First Sourcing
We work directly with contracted farmers in Gujarat and Rajasthan, cutting out middlemen to ensure freshness, traceability, and fair pricing.
Lab-Certified Quality
Every batch undergoes 10+ quality tests in our in-house lab. Full Certificate of Analysis provided before each shipment.
Long-term Partnerships
We don't just sell — we build lasting relationships. Dedicated account management and consistent pricing for repeat buyers.
Sustainable Practices
Minimal waste processing, farmer welfare programs, and organic-certified options for eco-conscious global brands.
Our Journey
Founded in Ahmedabad, Gujarat as a domestic psyllium trader.
First export shipment to Europe. Obtained IEC code and APEDA registration.
Launched in-house QC lab. ISO 22000 food safety management implemented.
Expanded to US & Middle East markets. Introduced organic psyllium range.
Surpassed 20+ global import partners. Digital COA system launched.
Present in 30+ countries. New processing facility operational in Gujarat.
Markets We Serve
Trusted by importers, distributors, and manufacturers in 30+ countries.